![]() With no method or system to track the individual pieces of sunglasses, the customized orders affected the ability to fulfill orders for their standard line. “When we looked at the data for customized pairs, we realized there weren’t many, and it ended up becoming a nightmare for inventory.” “My thumbs would probably be falling off right now if I had continued doing that,” Holmes laughed.īut after filling custom orders and building each pair by hand over the course of Nectar’s first year and a half, Holmes came to the conclusion that neither approach benefited the company. “When the order was finished, I wrapped the glasses in tissue paper and shipped them in those free USPS shipping boxes you can get from the post office. “When a customer order would come in through the website, I’d search the various boxes for the different pieces - like the left arm, right arm, frames - and literally assemble them by hand. “I had boxes sitting all over my apartment, stacked like little towers with different pieces of sunglasses in each box,” Holmes said. That apartment was not only the main office for Nectar, but also the assembly line and shipping center.Īt launch, Nectar was built around the idea of customization to give each pair of shades their own unique design, while also stocking a few Nectar standards for those who want something simple and clean. In 2011, the idea of Nectar was born, dedicated to marketing “sweet glasses” to people enjoying “The Sweet Life.”Ī year later, Nectar launched out of Holmes’ Atlanta apartment. The correlation between good-looking sunglasses and the triple-digit prices attached to them didn’t sit right with Holmes, and he decided to try to disrupt the industry. “A lot of it came through Keith’s own experiences and from him feeding me books to grow and learn.” Under the guidance of mentor Keith Wellman, Holmes learned the basics of starting a business, the fundamentals of branding, building networks and relationships, and training his brain to create the mindset needed to run a company. “It was an opportunity I didn’t want to miss out on.” ![]() ![]() “I just had this gut feeling and told myself, ‘I have to do this,'” Holmes said. After playing baseball on scholarship for Virginia Commonwealth University, he left a semester before graduation and moved to Atlanta to follow an entrepreneurial hunch. The company would not launch until 2012, but the road to Nectar’s “Sweet Life” started in 2006, when founder Sean Holmes made the ultimate leap of faith. Growing from a single-person assembly line in an Atlanta apartment to now selling hundreds of thousands of pairs each year, Charleston-based Nectar Sunglasses wants you to sport your sunnies without fear of losing or breaking yet another pricey pair.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |